According to the 2008 report from www.brandz.com, Google’s brand name (not company assets) is worth $86 billion dollars. Uh, yeah, that’s a “b” not an “m”. This report has some interesting facts about brand value. For example: Publicly traded brands from BrandZ’s top 100 brands outperformed the rest of the stockmarket (S&P 500) by 22%. Wow. That’s solid financial proof that branding plays a major role in a company’s success.