According to the 2008 report from www.brandz.com, Google’s brand name (not company assets) is worth $86 billion dollars. Uh, yeah, that’s a “b” not an “m”. This report has some interesting facts about brand value. For example: Publicly traded brands from BrandZ’s top 100 brands outperformed the rest of the stockmarket (S&P […]

Who does Google consider the number one “Untitled Page” of the web? You can try searching for it on Google or clicking here.

 Coke’s rebranding took a famous but cluttered identity system with its complex graphics and brought it down to the simplest forms, accomplishing a beautiful example of identity design. Simple but very effective, this new approach won the Design Grand Prix at Cannes Lions 2008.
This video about the rebranding is really interesting and shows the new […]

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